Sub Concepts

SPORTS CLUB

Leo’s Sport Club is the sub concept where all our sport activities belong. It promotes movement, health, and fun through a clear identity, inspiring kids to play and be active while strengthening the Leo’s brand."

Sports Club - Overall badge and sportsuit for Leo

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Primary use of Logotype - Yellow on deep jungle green

CAMP BADGES

Our badges for Camps and Kidz are designed as extensions of Leo’s Sport Club. They carry the same visual language and identity, ensuring a strong connection to the umbrella concept while highlighting each activity’s unique character.

Badge - Sport kidz

Badge - Winter Camp

Badge - Summer Camp

Badge - Autumn Camp

SPORTCLUB LEO'S

Within the Sport Club concept, Leo should be portrayed as an energetic and inspiring role model. He embodies fair play, joy, and team spirit, always encouraging kids to try new activities and stay active. His look, tone, and actions must align with the Sport Club’s visual identity and values.

Winner pose

Basket

Soccer

EXAMPLE OF USAGE

Our communication concept for Leo’s Sport Club should be energetic, playful, and movement-driven. Always use Leo in his Sport Club outfit to create consistency and recognition. The tone is encouraging and inclusive, focusing on health, joy, and the excitement of sports.

Sportsclub in the subway

DRÖMKALAS

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Logo and overall style for our party concept

SPORTCLUB LEO'S

The Drömkalas concept should radiate festivity and joy. The logo is playful and celebratory, with light green as the dominant brand color. Balloons are key visuals, supported by bright accents, and Leo should always appear in full party mood to bring energy, magic, and a true dreamlike atmosphere.

Party Leo

Blowing candles

Party Leo

EXAMPLE OF USAGE

Our Drömkalas communication concept should be colorful, festive, and full of joy. Always show Leo in full party mood together with happy party kids to strengthen the feeling of celebration. Use light green as the lead color, balloons and cheerful elements to create a magical, dreamlike atmosphere.

Birthday Party OOH

BISTRO

Leo’s Bistro is our warm and inviting restaurant concept. The logo reflects quality and family-friendly dining, supported by a brown color palette that signals warmth, taste, and comfort. The overall look and feel should be cozy yet playful, always using Leo in his chef outfit to strengthen recognition and create a welcoming atmosphere.

Leo´s Bistro

LEO'S BISTRO

Within Leo’s Bistro, Leo should always appear in his chef outfit, radiating warmth, skill, and playfulness. He is a friendly master chef who invites families to enjoy good food together. His look should balance professionalism with Leo’s joyful character, making the bistro feel both cozy and fun.

Waiter Leo

Mobile Ordering Leo

Splendid Leo

EXAMPLE OF USAGE

Our menus at Leo’s Bistro should be simple, clear, and inviting. A consistent design system makes it easy to find what you’re looking for. Main courses are presented with warmth and playfulness, while healthier choices are highlighted in green tones to guide families toward balanced options.